Sarva
Maya
Temple Jewellery · E-commerce · Digital Growth
3
8+
Months & Counting
Shopify
Platform Rebuilt On
360°
Web + Marketing Coverage
A heritage brand hidden
behind a weak digital facade
Sarva Maya crafts stunning South Indian temple jewellery — Haarams, Vankis, Jhumkas and more — with genuine artisanal quality. But the brand’s digital presence failed to reflect that richness. The website couldn’t tell the story, couldn’t convert visitors, and had no consistent marketing engine driving growth.
Website Didn't Reflect Brand Value
Generic template, poor product presentation, no emotional connection with the jewellery’s cultural depth.
Low Trust & Conversion
No Consistent Marketing Presence
No systematic approach to reaching customers on Instagram, Pinterest, or via email — the brand was invisible beyond word-of-mouth.
From redesign to a
full growth engine
Website Redesign
We began with a complete overhaul of sarvamaya.in on Shopify — building a store that honours the beauty of temple jewellery. Clean category architecture (Haarams, Chokers, Jhumkas, Vankis, Hip Belts & more), elevated product pages, improved photography presentation, and a brand voice that feels both traditional and modern.
Continuous Site Improvements
After the launch, we kept refining. Trust badges (Quality Checked, Secure Payments, Fast Delivery, Global Shipping) were added. Navigation tweaks improved discoverability. Collection landing pages were polished. Promotional banners, free-shipping thresholds, and curated feature sections (“The Best of Sarva Maya,” “Designed to Shine”) were all iterated to lift conversions.
Digital Marketing
With the storefront strong, we shifted focus to growth. Building and executing a marketing strategy across Instagram (houseofsarvamaya), Pinterest, and email — with content that celebrates the craftsmanship, festivals, and styling possibilities of temple jewellery for the modern Indian woman.
Six pillars of
transformation
Store Architecture
Rebuilt the entire Shopify store from scratch — logical collections, intuitive navigation, and a product catalogue that makes 100s of SKUs easy to browse.
Visual Identity on Web
Translated the richness of temple jewellery into digital aesthetics — banners, fonts, colour palette, and imagery that feel premium and rooted.
Mobile-First Experience
Over 80% of jewellery buyers shop on mobile. Every screen was designed and tested for seamless mobile discovery and checkout.
Conversion Optimisation
Trust badges, clear shipping policies, free-shipping thresholds, restocking alerts, and curated feature sections — all tuned to move visitors to buyers.
Social Media Marketing
Running Instagram and Pinterest presence for @houseofsarvamaya — content strategy, post creation, and community growth that builds brand love.
Campaign Management
Seasonal promotions like Mother’s Day campaigns, product launches, and email list building to drive repeat purchases and loyalty.
A brand that now
looks and sells its worth
Improved store conversion rate & reduced drop-offs
International reach: India, UAE & US shipping enabled
Ongoing marketing engine feeding organic & paid growth
Sarva Maya’s jewellery deserved a digital home that matched its beauty. We built that — and now we’re filling it with the right audience.
Heard directly from
Sarva Maya
Sarva Maya
“A genuine voice review from the brand — sharing the experience of working together, the transformation of the website, and the ongoing marketing journey.”
